Don’t Give Failure A Chance In Your Home Business

Home business failures are unfortunately common. They’re the rule rather than the exception. But this doesn’t mean you have to join the losers club.  Here are some common characteristics to avoid on your way to a successful home based business experience: Procrastination. Probably the most common of all traits among failing business owners. Always put off until tomorrow what you should have done today. Stop getting ready to get ready and start selling. Without sales your toast. You don’t have to have the perfect sales pitch and you won’t get any better without making mistakes and learning as you go. So Do Something.  Lack of Ambition. Perfection maybe overrated but mediocrity sucks. The home business industry is filled with mediocrity. As a home business entrepreneur you’re the man or women. You have a six and hopefully multiple six figure salary waiting for you so why on earth would you not put everything you have into every thing you do for your business.  Lack of Persistence. If you have a choice between being a good starter or a good finisher choose finisher every time. If 3% of the home business entrepreneurs make 95% of the money do you think they turn tail and run at the first sign of trouble? Not on your life. They’re the ones who sucked it up and found a way to get the job done. Again, you have a very nice income riding on your ability to take a few bumps and rise to the top. The top 3 percenters and hoping you’ll quit. It’s more money in their bank accounts.  Picking the Wrong Career. You’d like to think it’s obvious, but if you don’t like what you’re doing, you’re probably not going to be successful. You got to be able to throw yourself into your business without exception and enjoying what you do is a big part of that. But, and it’s a big but, it’s a lot easier to enjoy what you’re doing when you creating success. Bottom line – once you choose your business DON’T GIVE UP UNTIL YOU ACHIEVE SUCCESS!!!! Picking the Wrong Business Partners. If the company you’ve decided to promote with your home business is a cheesy low class affair, success is miles away. Do your research. before you join and pick your partners wisely. Lack of Start-Up Funds. Lack of money is not insurmountable if you have the desire but don’t expect to make millions your first year in business if you’re starting with a $200 budget. Be realistic and just as important, patient as you get your business off the ground. Stay the course and you’ll be amazed at the results.  Avoid these pitfalls and you vastly increase your chances of success. I wish you all the very best.  Adrian McCluskey is a highly experienced home based business entrepreneur and online marketing professional specializing in top tier direct sales. His personal mission is to help new and experienced entrepreneurs reach complete financial freedom without compromising integrity and honesty. Check out his website at http://www.bestsuccessathome.com     

How To Refresh Your Home Business Mindset For Success

Short and sweet, here are a few quick tips to either refocus your mind if your results have been sluggish of late or get you in the right frame of mind to accept a life of abundance if you’re new to the game:

Mentally spend $10,000 each day: I’ll bet you can’t go longer than 10 before you run out of ideas but you’ll never produce life-changing results if you cannot train your mind to expect abundance everyday.

Always say yes to money: Whether it’s a penny in the parking lot or a $5000 commission - you have to believe you’re worth it!

Negative attitudes suck: Negative people will quickly drain your energy so avoid them as much as possible. Record your success: Keep a list of five things you done right each day. Big or small, doesn’t matter. Celebrate the goods times.

Focus on the end result not the journey to get there: Don’t waste time on the process, put your plan in place, follow it and good things will happen.Most important, have fun doing what you’re doing - it makes everything easier and results will follow.  

Adrian McCluskey is a highly experienced home based business entrepreneur and online marketing professional. His personal mission is to help new and experienced entrepreneurs reach complete financial freedom without compromising integrity and honesty. Check out his website at http://www.bestsuccessathome.com/

Mistakes You Must Avoid To Have Home Business Success


There is NO excuse for making the same mistakes someone else has
already made.

DON’T MAKE THESE!

Over the last three years I have had the privilege of working with hundreds of people…. teaching them how to set up and run their own successful business from home.I have worked with doctors, lawyers, truck drivers, nurses, stay at home moms, CEOs, and corporate executives, to name a few.Let me ask you a serious question…

What’s important to you in life? Family? Kids? Lifestyle? Work? School?

Do you have the time for the things that matter most to you?  Are you ready to really take control of your life and being paid whatyou are worth and start having the time freedom to live life on your terms? If you have been looking for a business you will run across a lot of things out there some good and many not so good.  I am an average person whobelieves in doing things with integrity and that’s why I chose top tier direct sales.  If you’re looking to partner with serious people who are committed to becominga successful entrepreneur I’ve that this is overwhelmingly the best industry to be in.

I really do want for you to see what’s possible for you if you really give
yourself the opportunity.  All too often we get a hunch on what to do and weare lead to the spot only to let fear stop us.What I’m going to share with you right now are a few secrets of my success.

First of all, find a mentor…someone you can trust, someone who matches
your style.  You will want someone who has tools, resources and a systemin place to accelerate your learning. You also want to work with someone who already has the results you are looking for. This has to be someone who is willing to listen to your needs and actually cares about your success.One of the things that I didn’t realize with the first business I selected is that my mentors did not have a financial interest in my success.  Once they gotpaid they really weren’t that motivated. Choose a business where your mentor has a financial interest in your success. Make sure they get paid EVERY TIME you do!Then make sure that the products being sold are legitimate, stand alone products… products that would sell themselves if on a shelf in a store, etc. They have to be something that will help others andthat you can believe in. Most network marketing and direct sales companies out there are built around the compensation plan and NOT around a stand alone product. If what you are marketing is NOT a stand alone product, you will have a hard time building residual income and a stable business as most people will not be able to duplicate what you are doing, and your attrition will be huge.One way to tell if the products are viable is to see what percentage of the products sold is retail sales. If people are only buying the products to be able to turn around and sell them to other recruits, beware. This is so critical. Besides, who doesn’t want to be proud of what they’re selling. There are enough legitimate companies marketing legitimate products out there. Find one that feels right to you!Next you want to make sure the team you are working with has a turnkey marketing system in place that anyone can duplicate… a system that Anyone can plug into making it easier to learn. If you have to rely on friend and family to build your business youwill have a hard time being successful and your will probably loose your friends and family.  The company you choose should providemarketing training. The system should also replace most of the redundant and boring things that cause most people to fail.Turnkey marketing systems that are actually proven to work are difficult to find. This is usually the weak link…Look closely.Make sure that the company has a long term vision and is going to be financially stable as long as you are going to be marketing for it. If the company has bad PR, it’s for a reason. Bad PR kills companies quickly. Also make sure the company isn’t hiding offshore in the Bahamas or Panama somewhere to keep out of reach of the Attorney General. This is a key sign of a company’s true colors.Find a top tier direct sales company to work with. I have personally never achieved a significant income with M L M or network mark

eting-type business models. The attrition is too big, and the commissions are too small.Make sure you don’t have to pass up any sales as part of a qualification system. You should be in an income-earning position from day one. This is so critical.Make sure that the company you are working with has no conflicts of interest. You can recognize this as large monthly fees, selling you leads, or partnerships and alliances that are designed to line the company’s pockets with your hard-earned money.Find a company where you don’t have to do any personal selling or explaining. Make sure there is a team of people in place to do this for you. You should have an entire team of people to support you. I always give my new people a spreadsheet with at least 30 leaders’ contact information on it to make sure there is lot’s of support
accessible in case I can’t be reached.

Finally, trust your gut. If you feel good about what you’re doing, great. Pursue it with everything you have. If you are leery and can’t get straight answers about products, services or systems, RUN! They aren’t telling you the whole story and only want your money.

You should be able to tell very easily if someone really does care about building a long term, successful relationship with you or if they are just trying to sell you something. There are hundreds of scams out there. Beware. Many are cloaked in innocence and opportunity. Look closely.

Finally is what you are about to do something you would be willing and eager to share with others? If not, how can you be successful if you lack the self confidence and pride in what you are doing?

Do something meaningful and make what you do about “helping others”. Be proud and passionate, and if you are using the right system it will be impossible to fail. To Your Success. Adrian McCluskey is a highly experienced home based business entrepreneur and online marketing professional specializing in top tier direct sales. His personal mission is to help new and experienced entrepreneurs reach complete financial freedom without compromising integrity and honesty. Check out his website at http://www.bestsuccessathome.com   

Why An Online Home Business Can Creates $1000’s In Tax Savings

The following is a vintage article from noted tax expert, Sandy Botkin. Simply put, Sandy explains why you absolutely must start a home business to maximize your tax savings. Enjoy! 

This may be a decade of tremendous corporate profits and economic growth, but for the vast majority of North Americans, the 90’s have been a dismal, uphill climb. And many economists believe that this next, new millennium won’t be getting better any time soon.
Why?

Changing business and government attitudes are the reason. There has seemingly been more anti-business legislation in the last decade than in any other this century. Stronger employment and labor laws, the Age Discrimination in Employment Act, the Comprehensive Omnibus Budget Reconciliation Act (COBRA, which includes mandating health insurance for workers for a period of time after they leave employment), safety laws, much tougher laws for discharging workers, more liabilities for lawsuits, Family Leave Act, Americans with Disabilities Act (which is creating immense numbers of lawsuits), along with higher minimum wages and fringe benefits.Just reading this list is exhausting.

While these acts have beneficial and protective aspects, they have also encouraged businesses to move their facilities. That “sucking sound” popularized by Ross Perot, is not just down to Mexico, but elsewhere as well. The result has been a dramatic loss of heavy industry in the U.S.
The young and the middle-aged alike are realizing that their dream of “having a job with a company forever” is an illusion.

Companies have been downsizing, rightsizing, and capsizing for some time now, and they continue to do so- more now than ever before.

Even the federal and state governments are getting into the act with layoffs and attrition of jobs.

In addition to all this uncertainty and mutual lack of loyalty between companies and employees, even the workers who do not keep their jobs have no guarantee of promotions due to the shrinking number of management positions. These circumstances aggravate the already tryingly long commutes in rush hour traffic and increasingly typical frustrated boss-spelled backwards, that double S-O-B.

Finally, if all this isn’t bad enough, under recent tax laws employees are shafted more than ever wit h limits and thresholds for their employee deductions and higher social security tax limits. This results in more couples working than ever before and, on many occasions, working more than one job.
It is now almost impossible to have only one job in the family and make ends meet! Today, many households need three incomes just to survive.

Sadly, even having more than one job does not produce any major positive effect on most people’s bank accounts. Why? Because of tax laws. This was well illustrated in 1994 by Jane Bryant Quinn in her Woman’s Day article on “How to Live on One Salary.”

Where The Money Goes-
Ms. Quinn’s example assumed that a man was earning $40,000 per year. His wife (we will call her Lori) wasn’t working. They had more month than money. (Sound familiar?) Lori subsequently got an administrative job for $15,000 per year. You would think this would improve the family’s financial situation, but when Ms. Quinn examined the economics of getting this extra income, the results were startling!

Lori had to pay federal and state taxes on her new income. Since they filed jointly, the family’s combined income was what established their tax bracket. She paid $4,500 in new taxes, most of which was non-deductible, for federal and state income tax.

Lori had social security withheld from her paycheck at the rate of 7.65 percent, which amounted to an additional nondeductible amount of $1,148 being extracted from her salary. She also had to commute to work 10 miles a day round trip, which is probably conservative for most people. This resulted (in 1995) in nondeductible commuting costs of $696.

Lori also had some child care expenses, which give a partial tax credit. Ms. Quinn figured that the amount spent over and beyond the tax credit was $4,250 per year.

Lori also ate out each day with colleagues, spending an average of $5 per day, five days a week. This results in a nondeductible expense of $1,250 per year. (I would love to know where she ate for only $5!)

Now that Lori has a job, she has to have professional clothing; this means a hefty dry cleaning bill. Ms. Quinn assumed that Lori’s increased expenses here amounted to an extra $1,000 per year, nondeductible, of course.

Finally, with both spouses working, Lori wasn’t in the mood to cook dinner every night. They bought more convenience foods and ate out more frequently. This resulted in increased food costs of a nondeductible $1,000 per year in minimum.

Add it all up and Lori’s take home pay was a paltry $1,156 a year, for which she had to put up with a daily commute, an unpleasant boss, and corporate hassles. (See the following summary of all of these numbers, so you can do the math for yourself.)
No wonder more and more people are starting home-based businesses. In fact, there are currently an estimated 30 million people working from their homes.

This number is expected to more than triple, to 97 million, by the year 2000, and to keep on growing. This has become and will continue to be one of the greatest mass movements in the
U.S.

Why a Home-Based Business Makes So Much Sense
There are many reasons why so many people are favoring home-based over traditional business.

There is no commute (unless you have a really big home), no boss, little if any chance of lawsuits, must lower overhead, no employees, (or few), and far fewer government restrictions. In fact, many of the laws previously cited don’t apply to small firms with few or no employees. It is for these reasons, according to Entrepreneur magazine:
95 percent of home-based businesses succeed in their first year and achieve an average income of $50,250 per year with many earning much more.

There are really two sets of tax laws in this country. One is for employees, and it allows deductions for individual retirement accounts, 401(k)s (if you have one set up by your company), interest and property taxes on your home (which some in Congress want to do away with ), and charity. Then there are the laws for home-based business people who conduct their business either full-time or part-time. They can deduct, with proper documentation, their house, their spouse, and even children (by hiring them), their business vacations, their cars, and their food with colleagues. They can also set up a pension plan that makes any government plan seem paltry by comparison.

For Lori- and for you- the meaning of all this is simple:

Lori earned $15,000 in salary as an employee, but took home only $1,156. She could have netted the entire $15,000 had she earned it in a home-based business!

This is an increase of almost 13 times her take-home pay as an employee.

Notice that Lori is not spending dramatically more money than she is currently spending. She would eat out anyway, go on trips and drive her car the same as before. By having a home-based business, however, many of their expenses become deductible. This concept is known as “redirecting expenses.” With a home-based business, she can now deduct some of the expenses that she is incurring anyway.

Renegade Strategy 1:If you don’t have a home-based business, start one today!

In addition to all the benefits mentioned above, Congress will subsidize you while you are growing your home-based business. If your home-based business produces a tax loss in the first year or so, you can use that tax loss against any other income you have. It can be used against wages earned as an employee, dividends, pensions, or interest income-or you can use the loss against your spouse’s earnings if you file a joint return.

If the tax loss exceeds all your income for this year, no problem. You can carry back the loss two years and get a refund from the IRS for up to the last two years of income taxes paid, or you can carry over the loss twenty years. You read it right: You can offset up to 20 years of income!

Here’s an example:

Mike earns $50,000 in a job with the government. If he starts a home-based business that generates a tax loss of 10,000, he only pays tax on $40,000.

Renegade Tip:
You can never lose a properly documented business deduction.
In fact, if everyone in the
U.S., who is employed full-time, began a home-based business, used the strategies I suggest, each household could easily save between $2000 and $10,000 in taxes each year.
If all employees in the
U.S. did this, the tax bite of the IRS would be reduced by a whopping estimated 300 billion dollars annually. Of course, Congress would have to change the laws for this to occur.

Renegade Strategy 2:
Get LUCK- Labor Under Correct Knowledge.
Can You Succeed In a Home-Based Business?

Research has constantly shown that it’s rarely the business that determines success or failure. It is usually the business owner. Why does one person succeed and another fail at the same business?

Two words- Knowledge and Action.

Some people want the benefits of having their own business, but they don’t take action. The result is business failure.

Then there are the people who are always working. They take action but still fail. The reason is that they are not taking the correct actions, the knowledgeable actions that will bring the desired results. Again, business failure.

It’s like drilling for oil. If you set up a drilling rig in your back yard, it is going to fail at producing oil unless your back yard is in Texas or Alaska. The same rig in a good field will produce a gusher, because it was placed where oil was known to exist.
The point is, most people who get excited about starting their own home-based business do so without all the necessary knowledge.

Consequently, many people quit before they acquire, through experience, the knowledge they need, without realizing that they are getting substantial tax breaks. This leads to another strategy….

Renegade Strategy 3:
Learn to duplicate the success of others.
Duplicating the strategy of others is much quicker and more effective than going to the school of hard knocks.

It is also known as modeling, which is well-illustrated by the way The McDonalds Corporation blazed a trail to success that many have since followed.

In the early 1950’s McDonald’s and other start-up companies discovered that they could grow many times faster than the conventional firms through franchising. Instead of the company investing millions of dollars to build new stores, they let independent franchises do it for them.

It seemed like a great idea, but at first no one figured out how to make it succeed on a consistent basis; therefore, the media attacked relentlessly and continually. News articles featured destitute families who had lost their life savings through franchising schemes. Virtually every state attorney general in the U.S. condemned the new marketing method. Some congressmen even tried to outlaw franchising entirely.

Over the years, however, Ray Kroc and his management team at McDonald’s developed a turnkey franchise business team at McDonald’s franchise. The newfound success- from the system- turned public perception of franchising around. Today, virtually every franchise business models, to some extent, the franchise business system created by McDonald’s, making franchising one of the most respected ways of doing business in the world.
Modeling is simply learning what other successful people have done to achieve success in a specific area, and then doing the same thing.

Someone said that “education is the shortcut to experience.” With modeling, you literally leverage your own learning with the collective years of learning through experience of many others. Modeling the success of others saves both time and money and reduces frustration and stress.

The light at the end of the tunnel, for you and millions of others today, is the financial opportunity that starting your own business offers. If you have one going already, then make sure you are enjoying the many financial advantages to which your smart choice entitles you. The tax advantage alone can make a home-based business the single best financial move you could ever make.

 

By Sandy Botkin  

The Best Home Business - Comparing Top Tier Direct Sales Companies

Everybody wants to make more money. That is a straight fact. The keyword “home business” is one of the top 5 most searched terms on Google. So which company out of the millions should you choose?

MLM is good if you want to make an extra $500 per month and talk to LOTS of broke people. Affiliate marketing can work but you have to be extremely knowledgeable about websites, niche marketing, etc which can take a very long time. Direct Sales is the only industry that has consistently produced a steady stream of multiple six figure earners.

The key to being successful in Direct Sales is finding the right fit for you. In this article I will review three of the most successful Direct Sales companies. After reading this article you should be able to pick one that resonates with your core values.

Emerald Passport International has been around for about 4 years and has been reasonably successful. Their marketing is attractive as they supply their associates with a “movie” on their website which gives a brief overview of their company. Their products are all educational ranging from FOREX trading to personal development. Their base level product costs $1500 followed up by two upper level conferences that cost $8000 and $13,000. Their conferences have remained a bit of a mystery as they are always held in Panama. Content of the conferences have been primarily personal development speakers. EPI’s attraction is their marketing movie which they claim screens out the uninterested prospects before you speak to them. The downsides are that everybody has the same movie which creates a bit of saturation in marketing. Another potential concern is the fact that they are based in Panama which keeps them out of the reach of authorities for refunds etc. Some people like the downloadeable products where others feel $1500 is too much for a “non physical, tangible” product. Emerald Passport uses a 2-up compensation plan where your first two sales are given directly to your sponsor. You make money on your third sale.

Liberty League International has been around for five years and has been quite successful. Their marketing is based around a conference call system. LLI associates generate leads and then try to funnel them to the call and then follow up looking for a decision. The energy on the call and their corporate websites are very “sexy” and lifestyle driven. Their products are 100% personal development. Their packaging is great. Their compensation plan is also a 2-up meaning you pass up your first two sales.Their products are $1500, $8000, and $13000 with commissions of $1000, $5000, and $8000 for qualified reps. The downside to LLI is that their products can be a tough sell. The common argument is “Why would I spend $1500 on a personal development course when I can buy 5 Anthony Robbins books for $150 at Chapters? Another issue people have is the website and conference calls are so focused on “hyping people up” that many people come off the calls asking “What are we selling?” LLI is based in Arizona, so no issues with refunds, although some bad apples have caused them quite a few complaints online.

Wealth Masters International has been around for four years and has grown twice as fast as Emerald Passport did. Their marketing system is based around an information packed website consisting of videos, audio, product pictures, and testimonials. Most consumes will contact the associate after reviewing the information at their leisure. WMI’s products are all financial oriented ranging from tax recovery to estate planning. Their conferences are extremely unique as the owner used to work as a VP on Wall Street and has connections to many of the world’s top financial investment strategists.

These alliances are introduced at the conferences allowing many average people to get investments usually reserved for the ultra-wealthy. Some these include private placements, IPO’s, and Real Estate Investment Trusts. WMI’ s products are $1500, $8500 , and $13,000 with commissions of up to $1000, $5000, and $8000. WMI does not use a 2-up compensation plan. Their reps make money on the first sale with the advisor making a residual income on every product sold. This is a one level deep residual income plan. Many people prefer this to the 2-up as the advisor is always rewarded for assisting the associate and the associate can make money right away. It is also the only Direct Sales company with true residual income meaning you do not have to start over every month. The only possible downside to WMI is they lack a little sexiness but they attract a higher level prospect due to their product line and content.

By Aaron Parkingson 

MLM May Not Be The Answer For A Home Based Business

79 million North Americans (according to Forbes Magazine) plan to start their own business in the next three years. This is great news for those of us who make our living with a home based business.

 Online home based businesses are relatively cheap to start. The companies willing to be patient as you learn the ropes and the good ones will go out of their way to provide you with training and support to get you going.

 My favorite business model is top tier direct sales and there are solid reasons for this. Top tier direct sales companies usually have only two or three products. The entry costs are substantially higher than those of traditional MLM’s but the compensation models are vastly superior. The attrition rate in MLM’s is ridiculous but if you can find a legitimate direct sales company with stand alone products, you don’t have to recruit 5000 people to make a nickel. In a nutshell, this means you have a much greater chance of being extremely lucrative with top tier direct sales as opposed to an MLM.

 It certainly wasn’t always like this. A few years ago, when someone told you they had a home based business you probably cringed and waited for the either the inevitable sales pitch for everything from vitamins to long distance phone cards or a pitch to join their business with the promise of millions to be made.

 The truth was the industry had a somewhat seedy reputation to say the least. That perception is changing rapidly the internet is the main reason. The word wide web has made it possible to market your products and your business opportunities to the masses and while there are the expected assortment of lowlifes, reputable companies and their business opportunities are now there for those who do their homework.

 Companies such as Wealth Masters International are setting high standards for the ethical way they’re doing business. This is setting them apart from others in the industry.

 Adrian McCluskey is a highly experienced home based business entrepreneur and online marketing professional specializing in top tier direct sales. His personal mission is to help new and experienced entrepreneurs reach complete financial freedom without compromising integrity and honesty. Check out his website at http://www.bestsuccessathome.com      

The Benefits Of Using An RSS Feed To Promote Your Home Based Business Blog

  Using an RSS (really simple syndication) feed will greatly benefit your blogs readership. Here’s how: 

Instant delivery to your readers’ desktops or online reader: Instead of relying on your readers to bookmark your blog and return to it on their own, you can “push” readers towards your content by encouraging them to subscribe to your feed and then effectively send your blog posts to them. 

No spam competing for your readers attention: One challenge faced by email marketers is making sure that their legitimate email newsletters reach their subscribers without being drowned in a sea of spam emails. By using an RSS feed, you can publish without ever sending an email – so there’s no competing with span for your readers attention.
 No losing contact with people if they change their email addresses: These days, people change email addresses or pick up new ones regularly. With an RSS feed, your don’t have to worry about losing touch with your subscribers if they start using a new email address. 

Specialized search engines and directories where you can promote your RSS feed: RSS has grown in popularity to the pint where there are directories and search engines such as Technorati and Google Blog Search that focus on blogs and RSS feeds. When people from your target audience search for the type of content you offer in your feeds, they can easily find you in these directories.
 

Best of all, RSS is now very simple to use. You can create an RSS feed through software on your blog – both Blogger and Typepad generate a feed for you and tell you how to use it. You can also use a site like www.feedburner.com to generate a piece of html code that you can insert in your blog template. Check out your blogs “help” section for details.

 

Adrian McCluskey is a highly experienced home based business entrepreneur and online marketing professional specializing in top tier direct sales. His personal mission is to help new and experienced entrepreneurs reach complete financial freedom without compromising integrity and honesty. Check out his website at http://www.bestsuccessathome.com  

Attract Visitors To Your Home Based Business Blog

Every online (or offline home business for that matter) must have a blog. They’re easy to set up, easy to maintain and great for driving free targeted traffic to your website.  

Here are quick and easy ideas to increase visitors to your blog: 

Leave positive comments on other blogs that cover a similar subject to yours. 

Make sure your content is relevant to what you’re trying to do. I.e., if you have a blog on home based business, don’t post content on growing vegetables. You’d think that was obvious but you’d be surprised. Don’t ever try to sell directly from your blog. That’s breaking one of the cardinal rules and your readership will plummet. 

Ask readers to leave comments (just be sure to approve them all for content before posting them). A little controversy can be good, but you don’t want to offend too many people. 

Include a pole or survey on your blog. Choose something topical and change it regularly.  

Become a recognized expert in your area of choice. There are forums for everything so find your niche and post regularly.

Be sure to include a link back to your blog. If you’re submitting articles to directories (if you’re not you should be), make sure to include a link to your blog. 

Encourage your readers to subscribe to your RSS (Really Simple Syndication) feed and also promote your RRS feed to sites that allow submissions. 

Optimize your blog for the search engines. Blogs that contain first the appropriate keywords and second, regular fresh content are huge favorites of the search engines. You’d be crazy not to do the research and find the right keywords that your target audience is looking for. Then make your blog keyword rich. 

Find similar blogs and exchange links. It’s a tried and tested method. 

Adrian McCluskey is a highly experienced home based business entrepreneur and online marketing professional specializing in top tier direct sales. His personal mission is to help new and experienced entrepreneurs reach complete financial freedom without compromising integrity and honesty. Check out his website at http://www.bestsuccessathome.com     

Your Top Tier Direct Sales Home Business Can Profit From Debt

Most economic experts agree one of the biggest challenges facing North Americans today is personal debt. We are a society that believes in and practices instant gratification. North Americans owe more money now than ever before. Installment debt, including auto loans and credit-card balances topped a record $1 trillion in 2007 - a one-third increase in just the past two years. Over the past decade, total household debt has soared from 80 to 93 percent of annual disposable income. More people declare bankruptcy each year than graduate from college.

The situation today is polar opposite to the one our grandparents faced. A generation or two ago, grandma and granddad paid cash for just about every thing. They would have a mortgage and monthly bills and that was usually it. If they wanted something else, they saved for it and purchased the item in cash. Credit cards hadn’t been invented and the banks were not the hyper-competitive organizations they are today.

Nowadays, if we want something, the likely plan of action is to whip out the credit card or make a mad dash for the line of credit, make the purchase and bring it home (I used to be just as bad as the next person). The small details of how to pay for it or even how much more it’s going to cost us because of the interest on the loan are conveniently pushed aside in a rush to watch the football game on the new hi-definition big screen. North Americans are bleeding their financial health away by ignoring the long term ramifications of their purchasing habits.

It’s a sorry situation but our subject is running a home based business - not debt management. So what the heck you may ask, does this have to do with starting and running a successful home based business. Plenty actually because millions are searching the internet looking for a business opportunity not only because it offers the great lifestyle but also the potential of big earnings to help get them out of debt. An honorable goal by any standards and one to which we can help; especially if we are fine tuned to the needs and wants of this new breed of prospects.

Those of us lucky enough to work in the home based business industry know the benefits, both financial and lifestyle that make it so appealing to the masses. If you’re lucky enough to find the right opportunity, put in the necessary time and effort to give yourself an excellent chance of success, then a six or multiple six figure income (or higher) is absolutely realistic. Combine that with the fantastic tax advantages that come from operating a home based business. Then add the investment power your added income gives you and you can be on the way to complete financial freedom in as little as five years. Packaged correctly and marketed to your prospects, this is an irresistible combination that can increase your sales to new and exciting heights.

One of the best ways to benefit most from this wave of prospects is to be creative in how you help your less affluent prospects get started in the business. Something as simple as a taking the time to connect properly and instill a sense of belonging or a little well-placed advice on where to find the funds to get started may be all that’s required to sign up your next star consultant. Some entrepreneurs suggest it’s not worth your time dealing with folks who haven’t got the funds to get started immediately but I will suggest just the opposite. While it’s true that you do get a lot of tire kickers and wannabes taking up your time and screening is a necessary evil, everybody has heard the tales of consultants who went from rags to riches and made fortunes in this industry even though they started with next to nothing but desire to succeed and a little help along the way. Wouldn’t it be nice to have one, two or several of those on your team?

Debt levels in North America are forecasted to continue rising. This means a steady stream of prospects looking at starting a home based business as a means to eradicate their financial concerns and to facilitate a move to a life of abundance. A savvy home based entrepreneur that puts him/herself in a position to offer an attractive business model combined with a compassionate approach that is sensitive to the needs of the prospect will see the benefits of vastly increased sales.

A Professionally Managed Pay Per Click Campaign Can Jumpstart Your Home Based Business

With the odd rare exception, top income earners in the home based business industry use pay per click (PPC) advertising to generate leads for their businesses. 

This puts new entrepreneurs squarely behind the eight ball as PPC is a hard nut to crack. Many have tried and failed miserably and in the process, wasted their entire marketing budget. 

It’s not cheap, but if you can afford it, there’s a great alternative to trying quickly learn pay per click marketing yourself. Professionally managed pay per click campaigns can be set up in short order and have you generating leads virtually overnight. It will virtually guarantee a steady stream of high quality traffic to your capture page each month giving you the ability to make sales and learn the marketing side at a more leisurely pace. I highly recommend this option to all of my new team members. 

Google pay “per click management” and literally dozens of companies will appear. Not all will take small business and individual entrepreneurs as clients so your job is to research the various services and find one that specializes in the home business industry. No worries, there are lots. A few clicks of the mouse will show you the costs involved in having one of these companies create a campaign for you. Costs vary but the generally range from $300 to $1200. Once the campaign is up and running, there will be a monthly retainer to keep it up to date and effective. Monthly rates for companies I checked recently were around $500. Of course there is the actual cost of the Google, Yahoo and MSN clicks the campaign will generate in addition to the management fees. You can set a click budget your comfortable with ahead of time i.e. $2000 per month. 

To many new entrepreneurs, $3000 for the first month and $500 each month after sounds like a large expense and possibly, it is. But think of the potential return on your investment. You simply can’t make sales if you don’t have leads. 

As any seasoned web marketing vet will tell you, the ability to operate in lead abundance is vital to your success. It’s a simple equation, no leads = no income. It’s a super competitive world online and I strongly believe this is why there’s such a large attrition rate (depending on the source in excess of 95% of home business entrepreneurs make less than $10 per week) in our industry. Many new marketers get frustrated with their lack of production and quit the business without giving themselves a chance to learn the skills necessary for success. 

Hiring a professional team to create a successful pay per click campaign for you is the booster rocket to get your business off the ground. If you can afford the initial investment, it’s one of the best options for generating high quality leads to grow your business. Many of the companies operate on a month to month basis so it’s easy to take it over yourself when you’re ready. 

I wish you the best of success. 

Adrian McCluskey is a highly experienced home based business entrepreneur and online marketing professional specializing in top tier direct sales. His personal mission is to help new and experienced entrepreneurs reach complete financial freedom without compromising integrity and honesty. Check out his website at http://www.bestsuccessathome.com